ABOUT ACTIVATION FACTORY

We are built for
high-impact execution.

Activation Factory is a full-service experiential marketing and BTL execution company delivering brand activations, event management, fabrication, trade marketing, and digital amplification across Pakistan. From strategy and creative development to live execution and post-event delivery, our in-house teams ensure speed, consistency, and accountability at every stage.

Who We Are

One partner. Complete execution.

Activation Factory operates as an in-house execution partner for brands, corporates, malls, government institutions, and diplomatic entities across Pakistan.

Unlike fragmented agency models, our creative, fabrication, event management, trade execution, and digital amplification teams work together under one structure — helping clients move faster while maintaining quality control and operational consistency.

Whether it’s a mall activation, premium corporate event, diplomatic celebration, exhibition build, or nationwide campaign rollout, every project is managed with disciplined execution and clear accountability.

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200+

Projects Delivered

80+

Clients Served

Years Experience

Cities Executed

In-House Capabilities

Everything under one roof.

Our integrated structure removes the delays and disconnects caused by outsourcing. Strategy, creative, fabrication, event management, trade execution, and digital amplification are coordinated by one accountable team from concept to completion..

🎨

Creative & Design

Brand strategy & concept

Campaign key visuals

3D modeling & visualization

Motion graphics & animation

Brand identity systems

🏗️

Fabrication & Production

Custom exhibition stand fabrication

Brand structures & environments

POSM & retail display production

Stage & set construction

Large-format printing

🎪

Event Management

End-to-end event production

AV & multimedia solutions

Staffing & manpower

Logistics & on-site management

Photography & videography

📊

Trade Marketing

Nationwide field activation

In-store execution & visibility

Trade show representation

Promotional material delivery

Multi-city campaign rollouts

📱

Digital Marketing

Social media management

Paid media campaigns

Influencer marketing

SEO & digital PR

Content production

💻

Tech & Digital Solutions

Corporate website development

E-commerce management

Digital activation integrations

Data collection & reporting

CRM & campaign analytics

What We Believe In

Four principles behind every project.

⚡

Execution First

Ideas are only as valuable as their execution. We are built to ship — on time, on brief, and to the standard the brand demands.

🎯

Precision in Everything

From a proposal to the final booth tear-down, we operate with the detail-orientation that high-stakes brand experiences require.

🤝

True Partnership

We do not manage transactions. We build long-term partnerships with brands that want a single, accountable execution partner they can grow with.

🚀

Always Forward

We integrate new tools, technologies, and creative approaches to stay ahead of how brands connect with audiences in the real world.

How We Work

Simple for clients.
Disciplined inside.

We design our internal process so that clients experience clarity, responsiveness, and accountability at every stage — while our teams manage the complexity behind the scenes.

Brief & Discovery

We start by fully understanding your brand objectives, audience, timeline, budget, and success criteria. No assumptions. Just clarity.

Strategy & Concept

Our creative and strategy teams develop the activation concept, visual direction, and execution plan — built around your specific goals.

Design & Pre-Production

3D visualizations, production timelines, material procurement, and team briefings — all coordinated in-house before a single bolt is tightened.

Fabrication & Build

Our production team fabricates all physical elements to specification. Quality checks happen at every stage — not just at installation.

Live Execution & Management

On-site management, AV coordination, staffing, and real-time problem-solving. We stay accountable until the last guest leaves.

Post-Event & Reporting

We document outcomes, provide performance reports, and capture content for digital amplification — turning each project into long-term brand equity.

Leadership

The team behind the execution.

Our senior leadership brings together expertise in experiential marketing, brand strategy, engineering, and digital — giving clients a team that can handle complexity at every level.

Tughral Hilaly

Founder & Chief Executive

Tughral Hilaly leads Activation Factory with a focus on execution quality, client partnership, and scalable brand experience delivery. With extensive experience in activation, events, and BTL execution, he has helped build the company into a trusted in-house partner for corporates, institutions, malls, and leading brands across Pakistan.

Gulraiz Ali Osmani

Manager, Operations

Gulraiz Ali Osmani oversees operational planning, production timelines, logistics, and on-ground execution across Activation Factory projects. His role is central to ensuring that every build, event, and campaign is delivered with discipline, efficiency, and consistency.

Saad Uz Zaman

Creative Lead

Saad Uz Zaman leads Activation Factory’s creative direction across concept development, visual systems, 3D visualization, motion, and campaign design. He works closely with the execution teams to ensure that every idea is both creatively strong and practically buildable.

Our Journey

Seven years of building brand experiences.

From brand activations and retail experiences to diplomatic events and corporate productions, Activation Factory has spent the last seven years building a reputation for reliable execution, operational control, and scalable delivery.

2018

Activation Factory Founded

Established in Karachi with a core team focused on brand activations and BTL campaigns for retail and FMCG brands.

2019–2020

Fabrication Capability Built In-House

Invested in in-house fabrication, allowing full control over production quality and delivery timelines.

2021

Digital & Creative Division Launched

Expanded service offering to include digital marketing, content, and creative production — enabling true 360° campaign delivery.

2022–2023

Government & Diplomatic Sector Growth

Delivered high-profile events for embassies, consulates, and government institutions — including national day celebrations and official ceremonies.

2024–2025

Scale & Diversification

Now serving 80+ clients across 6+ cities with 200+ completed projects across FMCG, retail, healthcare, education, real estate, and sports.

We are built forhigh-impact execution.